Giving back to communities and charities has always been a key motivation in my life. I have taken part in various not-for-profit (NFP) events and volunteered at local charities, however, I spend most of my time in the office. …


SFMC Testing Environment (Sandbox) and Deployment Management

This is one of the most popular questions we face as consultants when planning a Salesforce Marketing Cloud (SFMC) implementation.

And despite my enthusiasm on the 1st of April 2021, in front of someone tweet: “finally we can download an SFMC sandbox”, I am gutted to confirm that was an…


It is impossible to talk about social media without talking about social “engagement”.

Credit https://www.salesforce.com/uk/products/marketing-cloud/social-media-marketing/

The majority of the social media user, if not ALL users, engage, in one way or another, with their social community. We like posts on Facebook, we retweet on Twitter, we DM our closest followers, we add…


When people think about Salesforce the first thing that comes to mind is CRM. Most would have heard of Salesforce Marketing Cloud (SFMC), their marketing automation solution. …


I worked on this solution for an NFP client that dealt with emergencies on a regular basis. Every time there was an emergency appeal, the marketing team felt under pressure. The emails needed to be sent before the news hit the major media in the UK.

However, this was extremely…


If you asked me “how do you find segmentation in Salesforce Marketing Cloud?” a few years ago, at the beginning of my experience with the tool, I would have rolled my eyes.
Yes, I said it, I would have rolled my eyes.

Why? Well, I am not a developer, I…


A few months ago, I was asked to integrate a Salesforce Marketing Cloud (SFMC) customer preference centre with Commerce Cloud (CC). There was no connector in place between SFMC and CC, however, both systems were integrated with Sales Cloud.

The preference page was built using Ampscript to update Sales Cloud…


I started working with Salesforce Marketing Cloud (SFMC) over two years ago. …


With thousands of tools available, it is common for Marketing Teams to implement a diversified portfolio of applications to engage with their customers. The need to support a variety of customer journeys requires, more often than not, the ability to push information in real-time from third-party systems into Salesforce Marketing…

Alessia Mastroianni

Marketing Automation Architect working at IBM. 5x Salesforce certified. Salesforce #MarketingChampion 2020.

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