Five reasons why your Not-For-Profit needs to automate
Giving back to communities and charities has always been a key motivation in my life. I have taken part in various not-for-profit (NFP) events and volunteered at local charities, however, I spend most of my time in the office. Lately, I’ve been wondering how I could make a difference with the work that I do.
A few months ago, the MD of the UK Salesforce Practice, announced a multi-cloud project for one of the largest national NFPs and I was assigned to support the delivery of the Salesforce Marketing Cloud solution.
I cannot express how proud I am of this initiative, how exciting it is to see our team involved with such a great organization, and how it feels to be given the opportunity to make a real difference in business.
This project has had a knock-on effect on myself, so much so, that I decided to write this blog. My hope is that it will help other NFPs realise how they can benefit from marketing automation. By implementing a Marketing Automation Platform (MAPs), your Not-For-Profit can benefit from:
- Tailored Messaging:
Salesforce.org’s report on the State of The Connected Nonprofit revealed that supporters would donate 67% more funds annually if they received personalized communications from the NFPs they donate to. Marketing Automation Platforms provide marketers with…
