Getting Started with Salesforce Social Studio Series — Analyze

Alessia Mastroianni
10 min readJan 26, 2021

When people think about Salesforce the first thing that comes to mind is CRM. Most would have heard of Salesforce Marketing Cloud (SFMC), their marketing automation solution.
However, the majority will be surprised to learn that Salesforce also owns a software for listening, engaging, and publishing across the most popular social media networks — Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Google My Business and Sina Weibo.

The amount of data generated on social media on a daily basis is truly mind-blowing. Take a look at the DOMO “Data Never Sleeps 8.0” report: every minute Twitter gains 319 users, roughly 138k business ads are seen/clicked on Instagram, 147k photos are uploaded on Facebook and users post almost 350k per minute on Instagram.

Does your business understand what you are missing by not be present nor monitoring these channels?

DOMO Data Never Sleeps 8.0

Social media management should be a must, not an option, in 2021.
However, with the amount of data, interactions, content, posts and likes that are generated via social media on a daily bases, it can feel overwhelming, especially if you are trying to manage these channels via their native platforms (manually) or using multiple tools simultaneously.

Salesforce Social Studio solves this problem by allowing you to control multiple social channels in one platform. We can run, schedule, create, and track posts organised by regions, products, brands, or multiple teams. Additionally, we can analyse trends, competitors, measure keyword performance and understand the sentiments of our customers on the web.

Let’s have a look at some of the features available by category:
- Listen to the conversation
- Engage your community
- Publish on Social Media

Listen to the conversation
The Analyze component will allow you to monitor conversations about your business across multiple channels on your owned social accounts and broader social pages. Understand what is being said, the overall tone of social discussions, and how topics and trends are performing.

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Alessia Mastroianni

Marketing Automation Architect working at Salesforce. 6x Salesforce certified. Salesforce #MarketingChampion 2020.