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Alessia Mastroianni

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Salesforce Architects

Applying Salesforce Well-Architected to Marketing Cloud Implementations

When I started with Salesforce Marketing Cloud Engagements, I had some experience with other marketing automation platforms, which made it…

May 10, 2023

Lightbulb and gears representing marketing automation

May 10, 2023

Marketing Cloud Engagement SFTP Zip export to an External File Location

If you have experience using Marketing Cloud Engagement Automation Studio, you likely are familiar with Data Extract, File Transfer, and…

Mar 18, 2023

Marketing Cloud Engagement SFTP Zip export to an External File Location

Mar 18, 2023

Five reasons why your Not-For-Profit needs to automate

Giving back to communities and charities has always been a key motivation in my life. I have taken part in various not-for-profit (NFP)…

Aug 30, 2021

Five reasons why your Not-For-Profit needs to automate

Aug 30, 2021

SFMC Testing Environment (Sandbox) and Deployment Management

SFMC Testing Environment (Sandbox) and Deployment Management

Aug 29, 2021

SFMC Testing Environment (Sandbox) and Deployment Management

Aug 29, 2021

Getting Started with Salesforce Social Studio Series — Engage

It is impossible to talk about social media without talking about social “engagement”.

Jun 16, 2021

Getting Started with Salesforce Social Studio Series — Engage

Jun 16, 2021

Getting Started with Salesforce Social Studio Series — Analyze

When people think about Salesforce the first thing that comes to mind is CRM. Most would have heard of Salesforce Marketing Cloud (SFMC)…

Jan 26, 2021

Getting Started with Salesforce Social Studio Series — Analyze

Jan 26, 2021

Attention! Emergency…content block needed — Ampscript

I worked on this solution for an NFP client that dealt with emergencies on a regular basis. Every time there was an emergency appeal, the…

Oct 21, 2020

Attention! Emergency…content block needed — Ampscript

Oct 21, 2020

Do you SQL? Salesforce Marketing Cloud

If you asked me “how do you find segmentation in Salesforce Marketing Cloud?” a few years ago, at the beginning of my experience with the…

Jul 20, 2020

Do you SQL? Salesforce Marketing Cloud

Jul 20, 2020

Can you decrypt external URL parameters with Salesforce Marketing Cloud?

A few months ago, I was asked to integrate a Salesforce Marketing Cloud (SFMC) customer preference centre with Commerce Cloud (CC). There…

Jul 11, 2020

Can you decrypt external URL parameters with Salesforce Marketing Cloud?

Jul 11, 2020

Working with SFMC Journey Builder? Here are 5 things you should know

I started working with Salesforce Marketing Cloud (SFMC) over two years ago. My experience with other Marketing Automation Platforms…

May 7, 2020

Working with SFMC Journey Builder? Here are 5 things you should know

May 7, 2020

Alessia Mastroianni

Alessia Mastroianni

Marketing Automation Architect working at Salesforce. 6x Salesforce certified. Salesforce #MarketingChampion 2020.

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