Alessia MastroianniinSalesforce ArchitectsApplying Salesforce Well-Architected to Marketing Cloud ImplementationsWhen I started with Salesforce Marketing Cloud Engagements, I had some experience with other marketing automation platforms, which made it…4 min read·May 10, 2023----
Alessia MastroianniMarketing Cloud Engagement SFTP Zip export to an External File LocationIf you have experience using Marketing Cloud Engagement Automation Studio, you likely are familiar with Data Extract, File Transfer, and…·4 min read·Mar 18, 2023----
Alessia MastroianniFive reasons why your Not-For-Profit needs to automateGiving back to communities and charities has always been a key motivation in my life. I have taken part in various not-for-profit (NFP)…·3 min read·Aug 30, 2021----
Alessia MastroianniSFMC Testing Environment (Sandbox) and Deployment ManagementSFMC Testing Environment (Sandbox) and Deployment Management·6 min read·Aug 29, 2021--1--1
Alessia MastroianniGetting Started with Salesforce Social Studio Series — EngageIt is impossible to talk about social media without talking about social “engagement”.·9 min read·Jun 16, 2021----
Alessia MastroianniGetting Started with Salesforce Social Studio Series — AnalyzeWhen people think about Salesforce the first thing that comes to mind is CRM. Most would have heard of Salesforce Marketing Cloud (SFMC)…·10 min read·Jan 26, 2021----
Alessia MastroianniAttention! Emergency…content block needed — AmpscriptI worked on this solution for an NFP client that dealt with emergencies on a regular basis. Every time there was an emergency appeal, the…·6 min read·Oct 21, 2020----
Alessia MastroianniDo you SQL? Salesforce Marketing CloudIf you asked me “how do you find segmentation in Salesforce Marketing Cloud?” a few years ago, at the beginning of my experience with the…·11 min read·Jul 20, 2020--2--2
Alessia MastroianniCan you decrypt external URL parameters with Salesforce Marketing Cloud?A few months ago, I was asked to integrate a Salesforce Marketing Cloud (SFMC) customer preference centre with Commerce Cloud (CC). There…·4 min read·Jul 11, 2020--1--1
Alessia MastroianniWorking with SFMC Journey Builder? Here are 5 things you should knowI started working with Salesforce Marketing Cloud (SFMC) over two years ago. My experience with other Marketing Automation Platforms…·6 min read·May 7, 2020--7--7
