Working with SFMC Journey Builder? Here are 5 things you should know

I started working with Salesforce Marketing Cloud (SFMC) over two years ago. My experience with other Marketing Automation Platforms helped me grasp the concepts of SFMC quite swiftly, however, it was natural for me to compare the tools and capabilities between the platforms, sometimes finding positive enhancements, other times, unfortunately, banging my head against what I would call ‘product gaps’.

Today, we are going to talk about Journey Builder. If you are not familiar with this tool, it is a visual flow that…