Getting Started with Salesforce Social Studio Series — Engage

Alessia Mastroianni
9 min readJun 16, 2021

It is impossible to talk about social media without talking about social “engagement”.

Credit https://www.salesforce.com/uk/products/marketing-cloud/social-media-marketing/

The majority of the social media user, if not ALL users, engage, in one way or another, with their social community. We like posts on Facebook, we retweet on Twitter, we DM our closest followers, we add a heart to Instagram photos, we celebrate and support Linkedin posts…

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Alessia Mastroianni

Marketing Automation Architect working at Salesforce. 6x Salesforce certified. Salesforce #MarketingChampion 2020.