Five reasons why your Not-For-Profit needs to automate

Alessia Mastroianni
3 min readAug 30, 2021

Giving back to communities and charities has always been a key motivation in my life. I have taken part in various not-for-profit (NFP) events and volunteered at local charities, however, I spend most of my time in the office. Lately, I’ve been wondering how I could make a difference with the work that I do.

A few months ago, the MD of the UK Salesforce Practice, announced a multi-cloud project for one of the largest national NFPs and I was assigned to support the delivery of the Salesforce Marketing Cloud solution.

I cannot express how proud I am of this initiative, how exciting it is to see our team involved with such a great organization, and how it feels to be given the opportunity to make a real difference in business.

This project has had a knock-on effect on myself, so much so, that I decided to write this blog. My hope is that it will help other NFPs realise how they can benefit from marketing automation. By implementing a Marketing Automation Platform (MAPs), your Not-For-Profit can benefit from:

  1. Tailored Messaging:
    Salesforce.org’s report on the State of The Connected Nonprofit revealed that supporters would donate 67% more funds annually if they received personalized communications from the NFPs they donate to. Marketing Automation Platforms provide marketers with…

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Alessia Mastroianni
Alessia Mastroianni

Written by Alessia Mastroianni

Marketing Automation Architect working at Salesforce. 6x Salesforce certified. Salesforce #MarketingChampion 2020.

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