Alessia MastroianniinSalesforce ArchitectsApplying Salesforce Well-Architected to Marketing Cloud ImplementationsWhen I started with Salesforce Marketing Cloud Engagements, I had some experience with other marketing automation platforms, which made it…May 10, 2023May 10, 2023
Alessia MastroianniMarketing Cloud Engagement SFTP Zip export to an External File LocationIf you have experience using Marketing Cloud Engagement Automation Studio, you likely are familiar with Data Extract, File Transfer, and…Mar 18, 2023Mar 18, 2023
Alessia MastroianniFive reasons why your Not-For-Profit needs to automateGiving back to communities and charities has always been a key motivation in my life. I have taken part in various not-for-profit (NFP)…Aug 30, 2021Aug 30, 2021
Alessia MastroianniSFMC Testing Environment (Sandbox) and Deployment ManagementSFMC Testing Environment (Sandbox) and Deployment ManagementAug 29, 20211Aug 29, 20211
Alessia MastroianniGetting Started with Salesforce Social Studio Series — EngageIt is impossible to talk about social media without talking about social “engagement”.Jun 16, 2021Jun 16, 2021
Alessia MastroianniGetting Started with Salesforce Social Studio Series — AnalyzeWhen people think about Salesforce the first thing that comes to mind is CRM. Most would have heard of Salesforce Marketing Cloud (SFMC)…Jan 26, 2021Jan 26, 2021
Alessia MastroianniAttention! Emergency…content block needed — AmpscriptI worked on this solution for an NFP client that dealt with emergencies on a regular basis. Every time there was an emergency appeal, the…Oct 21, 2020Oct 21, 2020
Alessia MastroianniDo you SQL? Salesforce Marketing CloudIf you asked me “how do you find segmentation in Salesforce Marketing Cloud?” a few years ago, at the beginning of my experience with the…Jul 20, 20202Jul 20, 20202
Alessia MastroianniCan you decrypt external URL parameters with Salesforce Marketing Cloud?A few months ago, I was asked to integrate a Salesforce Marketing Cloud (SFMC) customer preference centre with Commerce Cloud (CC). There…Jul 11, 20202Jul 11, 20202
Alessia MastroianniWorking with SFMC Journey Builder? Here are 5 things you should knowI started working with Salesforce Marketing Cloud (SFMC) over two years ago. My experience with other Marketing Automation Platforms…May 7, 20207May 7, 20207